Jill McLean | Director, Research and Evaluation

Jill is our in-house research expert and innovation leader, making sure our marketing and communications strategies are equally evidence-based and cutting-edge. Jill has a Masters in Sociology (University of Manitoba) and joined ChangeMakers in 2014. She skillfully adapts research methodology to practical applications for our clients, recommending the most effective tools to obtain the data we need within our client’s budget. She develops survey tools, facilitates stakeholder meetings, analyzes results and writes research reports to inform our work and our client’s decision making.

Jill is always seeking out innovative ideas and trends in social change and communications. She keeps us ever-evolving to ensure we reach our clients’ diverse audiences, curate the most appropriate content for them, and take strategic risks to provoke discussion and debate that ultimately lead to change for the better in our society.

Jill also leads our curriculum development services, an invaluable resource for our clients. She has developed curriculums for the Addictions Foundation of Manitoba, SAFE Work Manitoba, and the University of Ontario Institute of Technology (UOIT). Jill presented our work with UOIT – a public-private partnership to develop a social marketing course for fourth-year public health students – at the International Technology, Education and Development Conference (INTED) in Valencia, Spain in 2016.