Everything the Winnipeg Teachers’ Association (WTA) does is in service of its approximately 4,000 members – from teachers to clinicians (speech pathologists, etc.), from counsellors to principals and vice-principals. It’s so great to know that when work for the WTA we’re helping to serve their members, too.
ChangeMakers worked with WTA to help them engage their members through a stronger online presence and purposeful communications. As they are the largest teachers’ union in Manitoba, this work was both a challenge and a great opportunity. We started by creating a new strategic framework (vision, mission and values) to help guide the WTA in all efforts, followed by creating a new brand which we applied to their stationery package, website and online and print materials. We then implemented engaging communications tactics to start regular dialogue between the WTA Executive and their membership.
We continue to work with the WTA to maintain their website and create and update communications materials, including a contact card, report template and stationery package.