Arts and Cultural Industries (ACI) is a not-for-profit organization supporting the arts and culture in Manitoba and helping develop sustainable careers for those working in arts and culture. ACI helps organizations and individual artists with management and business training as well as mentorship and necessary resources.
We developed a hands-on marketing lecture series that provided participants with the knowledge and confidence to develop and implement marketing strategies to help their arts businesses. The four-part series taught individual artists and senior management staff at arts and cultural organizations the fundamentals of marketing and branding to help them implement effective marketing and communications strategies.
We have received positive feedback from ACI and participants who have implemented many of the lessons and who contacted us for additional support. We have been asked back to provide the training to new participants.