South Winnipeg Trailblazers is the new name – and the inspiration behind the great new look – we developed for the amalgamation of three community centres located in the south area of Winnipeg. Previously called South Winnipeg Community Centre, they came to ChangeMakers with this great opportunity to help unify the three centres through a single name and visual identity. After conducting a survey to identify qualities the community values in the centre’s three sites, we worked with the centre’s Board to articulate its vision, mission and values to inform the branding process and, more importantly, as a framework in which South Winnipeg Trailblazers delivers programs and services to their community members.
The new visual brand for combines a bison with small flames in the icon. The bison is iconic of Manitoba and of Indigenous peoples and symbolizes teaching the idea of respect. The flames and the forward direction of the lettering reflects the momentum of the activities and social connections participants enjoy at South Winnipeg Trailblazers, as well as the energy of the name itself.