SAFE Work Manitoba

SAFE Work Manitoba is the unified prevention organization responsible for promoting and delivering services related to workplace injury and illness prevention. SAFE Work Manitoba aims to foster a robust culture of workplace safety and health in Manitoba on the way to achieving its vision of SAFE Work in every workplace.

ChangeMakers developed the award-winning SAFE Work social marketing program in 2003 and continue to produce quarterly campaigns that promote a culture of safety and health across the province. We also support SAFE Work Manitoba with a wide range of marketing communications materials and services, including developing and managing their website and producing brochures and how-to guides. We also develop safety and health workshops.

The results of our campaigns and other marketing efforts are measured annually in the SAFE Work Survey, a mass survey that assesses the Stage of Change of Manitobans relative to a culture of safety. In the most recent survey, nearly 9 in 10 Manitobans recalled SAFE Work advertising and the average Stage of Change indicated that Manitobans are changing their behaviours related to safety and health.

We have won numerous awards for the SAFE Work social marketing program and individual campaigns. These include:

  • 2013 IABC Gold Quill Award of Excellence – Safety Communications – Workplace Injury Prevention Program
  • 2013 Signature Award – Radio Single – Sons and Daughters
  • 2013 IABC Gold Quill Award of Excellence – Multi-Audience Communications – Workplace Injury Prevention Program
  • 2013 Signature Award – Contests & Promotions – Spot the Zombie Manitoba
  • 2013 IABC Gold Quill Award of Merit – Research Innovation – Program Research and Evaluation
  • 2013 Summit International Creative Award, Silver – Television Spot – Sons and Daughters
  • 2013 IABC Gold Quill Award of Merit – Advertising Campaign – Safe Work Needs Your Voice
  • 2008 CPRS Award of Excellence, Gold – Advocacy and Social Marketing
  • 2008 Summit Emerging Media Award, Visionary Award – Consumer Integrated Campaign – Spot the Hazard

Visit us on YouTube to view more of our work with SAFE Work Manitoba.

SAFE Work Certified

In 2017, we helped SAFE Work Manitoba brand and launch SAFE Work Certified, a new province-wide certification designed to help any workplace improve safety and reduce injuries and illnesses.

We started with the program name and built a SAFE Work-centric brand that could be paired with the program’s certifying partners – Manitoba’s industry-based safety programs. For each certifying partner, we created co-branded certificates and marketing materials that balanced the SAFE Work Certified brand with the partner brands.

Finally, we created an animated video that outlined how the certification process works – including the potential for rebates on WCB premiums. In the first year, 130 companies became certified, with many more working through the certification process.