2016 Summit Creative Award – Logo Redesign
Pembina Trails School Division serves almost 13,000 students in 33 schools in the southwest quadrant of Winnipeg. The division approached ChangeMakers to develop a new visual identity to update its former brand that had been in place since the merger of two divisions to form Pembina Trails in 2002.
The new visual identity and its positioning statement, “Accomplish Anything,” is motivating as well as forward-moving – speaking to both the present and future goals of the division. The brand launch – attended by the Pembina Trails Leadership Community – was an overwhelming success and the adoption of the new brand has been received enthusiastically across all audiences.
ChangeMakers also produced a video for Pembina Trails on its Human Rights Project and designed its Annual Report. Both have allowed us to showcase the division’s new brand and the innovative activities the division undertakes with its students and the community. In a very short time support has strengthened for the division, and staff, students and the community have embraced the positivity inspired by the new brand.