Manitoba Liquor & Lotteries: Be UnDrunk

Be Undrunk is the Manitoba Liquor & Lotteries (MBLL) social responsibility program promoting moderation and the avoidance of binge drinking among Manitoba’s young adults. Be UnDrunk focuses efforts on young adults to raise awareness of Canada’s Low Risk Drinking Guidelines and the negative impact of binge drinking. The campaign creative for Be Undrunk’s various iterations is always new, innovative and grabs attention, ensuring to engage demanding young adult attention. Between campaigns, ChangeMakers also supports MBLL in promoting moderation.