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Manitoba Liquor & Lotteries: Be With Child Without Alcohol

Be With Child Without Alcohol is one of Manitoba Liquor & Lotteries’ social responsibility programs. This program targets women who are or who may become pregnant to refrain from drinking alcohol while pregnant, as well as those in their circles of influence to encourage this decision. ChangeMakers has developed award-winning campaigns for the Be With Child Without Alcohol brand and resource materials to promote the message “There is no known safe amount of alcohol while pregnant.” We also support Manitoba Liquor & Lotteries in promoting this message between campaigns. Our work on Be With Child Without Alcohol was recognized with a 20th Annual Health Care Advertising Award, a Gold for Television Advertising Series.