A change in name and an expanded mandate gave the Manitoba Advocate for Children and Youth the opportunity to reintroduce its image among Manitobans. ChangeMakers brought our expertise in brand development and strategic communications to do just that.
The Manitoba Advocate for Children and Youth is a passionate client with a very distinct purpose and vision. ChangeMakers captured that vision in a brightly coloured, optimistic brand that conveys a sense of welcome and comfort as well as authority. Accompanying the brand is a new positioning statement: Stand Up for Children & Youth. The positioning statement is both a clear statement of purpose for the Advocate as well as a rallying cry for all Manitobans to support the rights of children and youth. The sense of a rallying cry is reinforced by the fact that the statement is enclosed in a word balloon when paired with the brand.