Our work with the Government of Nunavut (GN) began in 2014 when ChangeMakers facilitated a three-day strategic planning workshop with communications staff from all Government departments, resulting in the foundation of a three-year plan. Since then we have become the agency of record to provide both media relations and social media training and in November 2015 delivered media training to staff from various departments.
In 2015 we were awarded the GN’s Tobacco Reduction Project Phase 5 to develop a campaign to promote awareness of and compliance with smoking 3 and 15 metres away from public and school buildings and a campaign to discourage adults from giving tobacco products to minors. As background research to the two campaigns, we met with community members in four communities in the territory to learn more about community perspectives on these issues. The 3 and 15 metre rule campaign – Speak Up About Second-Hand Smoke – included a variety of print and electronic materials, including a 30-second animated video. Both Speak Up and the social sources campaign – Pass on something better by not giving tobacco to kids – were designed with culturally relevant visuals and messages and most materials were available in English, Inuktitut, French and Inuinnaqtun. Pass on something better also comprised print and electronic materials as well as a 30-second video shot on location in Iqaluit with local talent and suppliers.