Frontier School Division (FSD) serves the largest geographic area of any school division in Manitoba. With approximately 7,000 students and dozens of communities served, it extends from the southeast border of the province to the most northern communities.
In 2016 FSD identified an opportunity to shift how it communicates with its target audiences and engages its community members in education. In response to this opportunity, we have developed a research project to identify key stakeholders and community members, analyze current communications efforts and isolate opportunities to improve. This research will form the foundation of a proactive marketing communications plan to strengthen FSD’s activities in promoting and enhancing its brand reputation, recognition and engagement.