Freshwater Fish is a federal Crown corporation responsible for the inland commercial fish industry in Canada. As a fish purchaser, processor and marketer, Freshwater takes the wild-caught fish from the Canadian prairies and Northwest Territories and sells the food items to the world. ChangeMakers has been part of this organization’s initiatives from 2008 to 2015. Our work on an extensive recipe book, various videos, selection of marketing materials and website helps to convey this world-class product to a global market. ChangeMakers has assisted with various communications tools, targeting a range of audiences including fishers, government leaders, media and fish retailers.