Celebrating #MemoriesWorthSharing with DrinkSense
If a picture is worth a thousand words, the newest DrinkSense campaign from ChangeMakers and Manitoba Liquor & Lotteries (MBLL) literally writes itself – thanks to everyday Manitobans!
DrinkSense is – at its heart – about how following low-risk drinking guidelines to drink responsibly makes for better life experiences. The #MemoriesWorthSharing campaign embodies that in the most literal sense by encouraging young adults to share their DrinkSense experiences on Instagram using the hashtag.
Manitobans can submit photos of themselves enjoying life any way they want; at an outdoor event, a night out with friends, a quiet night in. What unites the experiences is the way people are using their DrinkSense to enjoy their time instead of drinking to excess. Submitters are also entered into a weekly draw for a $50 gift card.
It’s a unique approach that not only highlights DrinkSense, but highlights life in Manitoba – and how DrinkSense fits into it to result in memories that are truly worth sharing.