In keeping with the changing industry landscape, ChangeMakers offers a wide range of interactive services and products that involve both marketing and strategic communications.
The constant expansion of all things digital has forever transformed the nature of marketing and communications. So-called old media like television, newspapers and billboards remain important marketing vehicles, but they are static, feature slow representations of text and graphics and are non-interactive.
They are being rapidly eclipsed by New media – on-demand, online content that can be accessed on digital devices and promotes user feedback and dialogue, including websites, streaming audio and video, social media, web advertising, blogs and virtual reality environments.
Organizations must understand and use New media if they are to influence target audiences. Whether it’s for a marketing or social awareness campaign, a program to enhance a reputation, or a campaign to influence a decision maker, New media is integral to success.
The best example of this is the rapid and dramatic shift from desk and laptop computers to mobile devices: tablets and especially mobile phones. People are turning increasingly to these devices for their news, information and entertainment, and to keep in constant touch with others. This shift has profound implications for companies and organizations trying to sell products, services and ideas, or to enhance their image and reputation, online. The same holds true for advertisers.
Today, all messages must be tailored, both in content and form, to accommodate mobile devices. At ChangeMakers, we are on top of this major shift and are working closely with our clients to ensure their strategies and messages are “mobile-friendly” and effective.
We integrate New media into most projects, developing, implementing and monitoring the digital aspects of our client’s marketing campaigns and broader strategic communication initiatives and use the best techniques of both New and Old media to achieve client success.
Our interactive products and services include:
- Social Media Web Strategy
- Social Media Marketing
- Email Campaigns
- Monitoring Social Media
- Digital Advertising and Communications
- Reputation Management
- Storytelling (Story Content)