The Winnipeg Teachers’ Association (WTA) is the largest teachers’ union in Manitoba representing approximately 4,000 teachers, clinicians and support staff at the Winnipeg School Division.
ChangeMakers worked with WTA to help it engage its members through a stronger online presence and purposeful communications. We started by creating a new strategic framework to help guide the WTA in all efforts, followed by developing a new brand. The new brand was applied to their website and online presence. We then implemented engaging communications tactics to start regular dialogue between the WTA Executive and their membership.