2016 Summit Creative Award – Complete Rebrand/Redesign
Urban Stable first came to ChangeMakers as The Horse Connection, a program helping children learn confidence and responsibility through developing bonds with horses. Based on research and a stakeholder survey we conducted, ChangeMakers determined that a new name and logo and a fresh website would help Urban Stable with its image, increase awareness about the program and help people seeking information through a stronger and more streamlined site.
After several meetings with the client and a detailed stakeholder survey, ChangeMakers recommended the new name and designed the corresponding logo and positioning statement which effectively represent the program and its values. We also are helping Urban Stable with photography and a strategic marketing communications plan.