Pauktuutit Inuit Women of Canada is a leader in policy development and community engagement with a vision of social, cultural, political and economic betterment for Inuit women, their families and communities. ChangeMakers has been working with Pauktuutit to help relaunch and promote its Inuit Women in Business Network (IWBN). The network promotes entrepreneurship as a viable career option for Inuit women and provides them with a range of resources and supports. ChangeMakers developed a campaign strategy and creative concepts for IWBN. The focal point is a video we filmed in Iqaluit with local suppliers and featuring four Inuit businesswomen as role models. They demonstrate to other Inuit women that it is possible to own a business, particularly with the support of IWBN. The video is available on IWBN’s website, has been shared through social media and will be used at presentations in schools, tradeshows and elsewhere.
We also are developing a campaign for Pauktuutit to encourage Inuit adults to talk with Inuit youth about sexually transmitted blood borne infections (STBBIs). Since 1984, Pauktuutit has been the only national organization focusing on specific Inuit HIV/AIDS issues and it has become a partner in working with communities to address issues of sexual health. Our role includes community research and building capacity to establish local project leads. Based on research findings, we will develop campaign materials to promote discussions about healthy sexuality, seeking testing and helping to prevent STBBIs among Inuit. The project has a focus on using and evaluating the effectiveness of social media in reaching Inuit youth.