Operating Engineers of Manitoba Local 987 (OE987) represents over 2,000 workers in Manitoba industries, ranging from pipeline construction and crane rental to equipment repair and healthcare. OE987 originally asked ChangeMakers to develop a new brand and update a number of print brochures used for recruitment and orientation. The success of our creative work led to our developing an updated, leading edge website for OE987. We now work with the organization on a retained services basis. We currently are conducting research to support the development of a marketing communications plan to guide projects and decisions over the next three years.