Since 1932, the Manitoba Trucking Association (MTA) has been working as an advocacy group on behalf of the trucking industry. They have close to 300 member companies that represent over 10,000 employees.
MTA came to ChangeMakers looking for a refresh of their brand. The new brand uses many elements of the former brand (colour, font), paying tribute to the legacy of eight decades of advocacy efforts while refreshing and updating the look.
The new brand has been readily adopted and the rebranded materials are consistent and professional.