2014 Summit International Marketing Effectiveness Award, Silver – Education Marketing, Be the Influence
Be the Influence is the Manitoba Liquor & Lotteries (MBLL) social responsibility program encouraging parents and role models to talk to children about alcohol use. Be the Influence encourages parents and other adult role models to engage in positive communication with children about having a healthy relationship with alcohol. The campaign provides various resources to parents to support their dialogue with children of all ages. Between campaigns, ChangeMakers also supports MBLL’s dissemination of information to parents and other role models.