20/20 Seed Labs Inc. is the first private, commercial seed testing lab in Canada. The independently owned and operated company provides services to farmers, seed growers, seed production/crop protection companies and other non-agricultural industries.
Based in Nisku, Alberta, 20/20 works across Canada, South America and most recently in the Middle East and requires marketing and communications support that spans continents.
ChangeMakers has supported 20/20 by guiding their communications to both their internal teams as well as their external customers. We developed an eye-catching marketing campaign and slogan to raise awareness of their services along with marketing materials to bring the campaign to life.
We also developed the brand for Lynx Diagnostics, a joint venture between 20/20 and ScanBi Diagnostics from Sweden that brings leading-edge seed testing technology to North America for the first time.