Category Archive for "Blogroll"


Mayweather/McGregor – A Marketing Knock-Out

August 25, 2017
Sponsorships are nothing new in the world of marketing, but sponsoring an event for $10 million dollars would be crazy…wouldn’t it? In Las Vegas on August 26, 2017, all-time boxing great Floyd “Money” Mayweather will take on UFC superstar “The...
Google Search

How to Be a (Semi) Expert in SEO

August 15, 2017
Hey all! It’s Dana, ChangeMakers’ digital intern. I am very excited to share my knowledge in this post about my background in digital marketing, particularly in Search Engine Optimization (SEO). Now, what is SEO? SEO focuses on growing traffic in...
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‘Love Wins’ – and it Might Win Again at the 2017 Emmys

August 8, 2017
Source: I just saw an article on AdWeek about the 2017 Emmy nominees for Outstanding Commercial and decided to take a look. I watched all five nominated ads and was almost moved to tears by four of them. Ad...
Victor and Erika

When the Question is: How Do You Stay Current in Social Marketing?

June 20, 2017
Recently at the World Social Marketing Conference (WSMC) in Washington, DC Hilary and I attended a plenary session entitled “Digital is the answer, what was the question?” At times plenary sessions can strike fear into the hearts of participants; there...
Jeff French

What I Learned at World Social Marketing Conference 2017 – by Hilary

May 23, 2017
Hilary and Jill with Winthrop Morgan of the International Association of Marketing. This past week, Jill and I attended World Social Marketing Conference 2017. I was just as excited to present ChangeMakers’ work on SAFE Work Manitoba as I was...

Behind the ChangeMaker: Christian M.

March 13, 2017
  Our “Behind the ChangeMaker” series profiles what makes our team unique, one person at a time. Christian Massaroni is a member of our Client Service team, working closely with his clients on a day-to-day basis by supporting them in all...

ChangeMakers Loves to Read – by Angela

March 6, 2017
I love to read. I mean, I really love to read. I learned to read when I was four years old and I’ve loved it ever since. Many of my coworkers love to read, too. We often pass books around...

An Exercise in Futility: Trump’s Media Survey

February 17, 2017
It’s been less than a day since President Donald Trump’s Media Survey went live and there are already several analyses available complete with comedic fodder, depending on what side of the proverbial (and literal?) fence you align yourself with. I’m...
Mr. Clean, YouTube

Between Plays: Who Won the Super Bowl in 30 Seconds?

February 7, 2017
Mr. Clean, YouTube Super Bowl LI was a night of historic firsts in football records – but did the advertisers bring the same excitement to their portion of the program? When a 30-second spot costs $5 million, the stakes are...

Public Affairs and Alternative Facts – by Bonnie Staples-Lyon

January 23, 2017
  In the world of Public Affairs there is one essential rule that professionals need to adhere: always tell the truth. You cannot lie. You can say no comment, I can’t confirm, I’m not able to discuss it, or any...